Sunday, August 14, 2005

Summer's End


Why is it that every year, summer starts in all the stores in March, and fall starts in early July. I went out to try to find some pool supplies in late July, and most stuff was gone. Try to find summer clothes in August and most of them are gone as well.

Do retailers ever actually live in the moment? I can find Halloween decorations in August, but not plastic patio furniture. I can get Christmas decorations in September, but the fall clothes are mostly gone.

It must really drive the teachers crazy. Hearing about back to school sales in July when they are not even half way through their summer vacations. I imagine the only folks not bothered by this time-shifting retailers like to do are the retirees. They can just relax and live their lives from day to day not really caring what's going on around them. I look forward to being one of them some day.

So, I just hang out in my pool, in the heat, knowing that it really is summer for at least another 5 weeks or so. Trying to keep my reality in the present moment. I sweat on a bike ride, looking for a cool breeze. Baking in the summer sun.

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